Maximizing Your Trade Show Budget in a Tough Economy
Wednesday June 10th 2009 1:00 PM EASTERN
In a tough economy it is all too easy for decision-makers to take an axe to their marketing budget. One of the first line items cut is often the exhibit marketing program. The result can be a loss of credibility, a waste of the investment dollars spent and a missed opportunity to capitalize while the faint of heart retreat.
Good news can always be found amid the bad. A well-planned exhibit program can mean an increased opportunity to gain market share, to outmarket the competition and to emphasis the message to your customers that you are here to stay. Exhibit marketing is the one place to market your products and services to large numbers of customers in a short period of time. In a world where technology seems to be pulling people away from the human interaction, face-to-face marketing still has a strong place in the sales cycle.
Join us when internationally recognized exhibit marketing expert Barry Siskind presents strategies that allow you to thrive through these difficult times.
In this webinar, you will learn to:
- Rationalize your trade show selection process and determine which shows are a good investment and which to avoid
- Develop a booth within budget that doesn’t harm your brand.
- Negotiate with trade show contractors
- Leverage cross-promotional opportunities
- Create the metrics that will accurately measure your ROI
Each webinar is just $59.50 non-members/FREE to VIP members (JOIN HERE or take the VIP Tour)
Sorry this Masterclass has already run and is now only available in the Masterclass Archives. These are FREE to VIP members. |
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