Where is Your Revenue Growth to Come From?
Thursday April 30th 2009 1.00 PM EASTERN
In these challenging times, sales executives and managers tend to spend more time with strategic questions. They often try to find answers to these questions by using models designed to define growth strategies on a company level. These models have proven to be ill-suited for the purpose of defining sales growth strategies. A customer centric sales growth strategy model is therefore proposed as a framework on how to define sales growth strategies and identify the challenges linked to those strategies. The findings of this model can then be reconciled with the corporate growth strategies. The model also defines the type of resources (people) needed to execute those growth strategies.
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