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An Inconvenient Truce

Tuesday December 15th 2009 1:00 PM EASTERN

It is time to move beyond the current limits of the discussion around effective prospecting.  The debate of Web 2.0 vs. Traditional prospecting, while hip and convenient, is narrow and pointless and detracts from the real issue of how to best utilize both for the purpose of finding and engaging with more prospects.

We will look at how the two need to coexist and how to use that coexistence to accelerate and amplify success in finding more opportunities.

As part of the discussion we will set some basic foundations; look at the hand-offs between sales and marketing; and some practical applications of cold calling and the air cover social media provides. There'll be definitions, opinions and confusion.

 

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