SECRETS OF SELLING TO MULTICULTURAL CUSTOMERS
Thursday October 8th 2009 1:00 PM EASTERN
In the first 30 seconds most salespeople will unintentionally insult a customer from a different culture at least three times. Minorities in the United States are one-third of the population and by 2042 will be half of all buyers of goods and services. Hispanics, Blacks, Asians and other cultures are also having a significant impact as consumers in other parts of the world. These could be your customers as well as those of your clients if you know how to adjust your practices to meet their unique needs. Multicultural expert Michael Soon Lee, MBA, will explain how to be culturally competent from multicultural marketing to how to properly meet and greet people whose culture may be different from your own.
Each webinar is just $59.50 non-members/FREE to VIP members (JOIN HERE or take the VIP Tour)
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