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Ads Do More Than Promote

Say what you want about those local yokel car dealerships, but they know how to make money. Cut to the commercial.

“Hi, this is Wayne ‘Wacky’ Dent and do we have a deal for you! We’ve got an overstock of cars and we need to get rid of them today. We won’t turn a deal down. Just ask my partner Raving Maniac.”

“That’s right Wacky. Bring or tow your trade-in down and we’ll beat any deal!” And on it goes.

Wacky knows exactly the types of customers he’s looking for. Those who fall for his spiel. Customers rushing to Wacky’s lot expect to see lunatics sporting green wigs and orange suits practicing questionable sales tactics. And if they’re crazy enough to fall for the ad, they’re crazy enough to fall to Wacky’s bags of tricks.

Advertising does more than find new customers. Advertising also sets expectations. Expect better.

Wed, 10 Mar 2010 14:00:11 +0000 Sales Posse Blog

Clowns Shouldn’t Step On Unicorns

One purpose of good advertising is to get your company, service, or product remembered when the customer is ready to buy. The 2010 Super Bowl commercials cost between $2.5 - $3 million for each 30-second spot. It seemed unanimous – most were forgettable.

But...there is one bright spot. Several minutes before the “official” Super Bowl commercials ran, Walmart fielded the hands-down winner. Why do I remember it was Walmart? Because it was hilarious. It was their party clown commercial. My 3-year old granddaughter loved it, but her 6-year old sister was scared by the clown.

However you feel about clowns, every time you look at it you can’t stop laughing. And remembering the sponsor. Advertising success. Here’s the link if you want to split your sides. http://salesposse.com/walmart-clown

Wed, 24 Feb 2010 14:00:26 +0000 Sales Posse Blog