Thursday March 11 2010

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You Cannot Hope To Control External Events -
If You Do Not Have Control Internally

It’s Time To Spotlight on a New Kind of CRM

 

The axiom “What you measure, you can manage, what you can manage, you can grow” applies to any business process, sales is no exception.

This is the mantra many of us were chanting when web based CRMs hit the market in the mid to late 90’s.

Current frustrations and 20/20 hindsight reveals that business leaders invested in the first CRMs thinking they would solve problems.

What a shock it has been to grapple with the fact that CRMs brought with them a whole host of new problems.

To name a few:

• Sales pros push back from CRMs that have a steep learning curve and require close attention to detail... after all, sellers’ talents are sales-related, and we are notoriously awful with detail.

• Managers push back from CRMs because the reports aren’t helpful. They sure don’t help them manage sales teams and managers can “fudge” reports to get senior management off of their backs.

• Senior management has no time or budget to invest in teaching and learning cumbersome CRMs to capacity

• Pre-designed reports just don’t meet your needs. As good as it sounds, you and I both know, one size does not fit all.

So, the hundreds of thousands of dollars invested in CRMs quickly become useful only as a tax write off. Not an ideal ROI.

Drum roll, please … enter the dynamic CRM company, Sales Nexus, a different beast altogether.

The concept is the brainchild of Craig Klein, who is an unusual combination: Electrical Engineer by training who did time as a sales manager, only to find that his passion has to do with breaking down the sales process into easily digestible, measurable components.

Because of his “previous life” in sales management, he is keenly aware of the challenges with CRMs. From both a sales and IT perspective Klein “gets” out-of the box CRMs such as ACT! and web based systems such as SalesForce. That is why he is now able to introduce a system that can be easily maintained, with full-service customization to measure, manage, and grow your sales processes for success.

You no longer have to make your best practices fit anyone’s pre-designed parameters.

Craig’s team will put your best practices into a framework that will give you:

• Easy to use CRM
• Automatically generated reports that are meaningful to you
• More time for your sales pros to sell as they are no longer saddled with the need to serve the CRM.
• Free import of all your existing data from most popular CRMs including ACT! and Outlook.
• Top notch support for ALL customers.  No need to pay extra for premium support queues.
• No handcuffs.  SalesNexus aligns its interests with yours.  You can cancel anytime and get a pro-rated refund and ALL your data back.  Believe it or not, many online CRMs make this difficult and costly!

SalesNexus data entry is as simple as entering or uploading data into your excel list or Microsoft Outlook contacts. From there SalesNexus can chop, dice, and present the data in reports that are meaningful to you. Imagine that! No need to use prepackaged reporting for your critical business needs.

The monthly cost of SalesNexus is ridiculously cheap, making it affordable to independent sellers, leaders of large companies, and even your outsourced telemarketing company.

There comes a time when close examination of ROI is no longer optional, but critical.

• Sell more by increasing the productivity of your sales and support staff.  If they can make or take more calls because the information they need is accessible and organized, you win.
• Drive demand for your products and services through more direct marketing via email auto-responder campaigns and automated sales letters and collateral.
• Improve your strategic decision making by putting the information you need at your finger tips.

If you are in the stage where you collect leads and manage your sales conversation with yellow sticky notes – and you realize to really grow you need to manage your numbers; if you have a CRM and crunch time is here – you must be smarter in your management of your part of the marketplace – know this, SalesNexus is a good way to get there from here.

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